2025 Partners

2025 Partners and Supporters

Genesis Media

The lead partner powering Sucha Mela 2025, Genesis Media is committed to championing South Asian voices through arts, culture, and media innovation. Powering Sucha Mela with visionary support and a deep commitment to elevating South Asian culture in the UK. Their backing ensures the festival remains world-class, inclusive, and ambitious, helping to bring international talent and community voices together in a grassroots celebration.

Aces Records

Aces Records champions authentic Panjabi sound and has supported the Mela by promoting local and emerging artists who represent the raw energy of desi music. Their contribution helps nurture the next generation of British Panjabi talent.

Manpreet Darroch Productions

Co-organiser of the festival, Manpreet Darroch Productions plays a central role in designing the stage programme and cultural curation of the event as well as its outreach strategy, communications, media and hosting. They ensure the festival reflects both the historic spirit and contemporary voice of the Panjabi community in the Black Country.

YG Entertainment

Known for promoting premier events and live acts, YG Entertainment supports the vibrant artist lineup at Sucha Mela 2025, helping bring international flair to Willenhall.

Arts Council England – Investing in Community Arts

Through National Lottery public funding, Arts Council England helps support the creative and cultural elements of Sucha Mela, including traditional performances and the “Panjabi Tales of Willenhall” exhibition. Their support ensures that diverse arts remain visible and valued in public spaces.

Wolverhampton Grand Theatre – Headline Sponsor

The Grand Theatre has firmly established itself as one of the West Midlands’ leading cultural venues. Admired by performers and audiences alike for its intimate, three-tiered Victorian auditorium.

“Each year, we present an exciting array of major touring productions – from gripping dramas and magical musicals to world-class ballet, dynamic dance, one of the UK’s biggest pantomimes, and everything in between. Our ambassadorial scheme, launched in 2018, brings together individuals from underrepresented backgrounds to help us build stronger connections within the local community, promote the theatre, and ensure our space remains inclusive and accessible to all. This work has also helped shape our programming – ensuring a diverse range of productions that better reflect and resonate with the audiences we serve. Community engagement is at the heart of everything we do at the Grand Theatre. We believe theatre should be for everyone, and we’re proud to give back to the communities that support us through a wide range of initiatives that break down barriers, build lasting relationships, and spark creativity”. 

The Live Experience Band

The backbone of the live music offering, The Live Experience Band, led by Tubsy Dholki Walla, is the official house band of Sucha Mela. Their phenomenal live backing elevates each artist’s performance, ensuring every song feels vibrant, real, and unforgettable.

JT Nagra Muzic

A music label and promoter helping to platform fresh talent and timeless sounds from Panjab, JT Nagra Muzic’s support brings variety and vibrancy to this year’s festival.

Brit Punjabi

A platform dedicated to celebrating the British Panjabi experience, Brit Punjabi connects community, culture, and creativity through digital content and media partnerships.

Radio XL

As the West Midlands’ leading Asian radio station, Radio XL is a key promotional partner. Through live interviews, on-air segments, and festival coverage, they help connect listeners to the heart of the Mela, building buzz in the weeks leading up to the event.

Kanshi TV

A long-standing supporter of South Asian arts and media, Kanshi TV amplifies the reach of the Mela through broadcast partnerships and cultural coverage.

DESIblitz

A digital news platform known for its sharp storytelling, DESIblitz helps promote Sucha Mela through features, artist interviews, and community coverage. Their support strengthens the online presence of the Mela and showcases its cultural impact.

Soul City Arts

Led by artist Mohammed Ali, Soul City Arts supports creative programming at Sucha Mela, particularly around storytelling, heritage, and visual expression. They bring an innovative and reflective dimension to the festival experience.

The New Art Gallery Walsall

As a cornerstone of regional arts, the Gallery supports culturally diverse projects and contributes to the storytelling legacy of the Panjabi community through creative collaboration. This year the NWAG are collaborating with us for a free South Asian crafts tent for families to enjoy Panjabi Crafts led by artist Daya Bhatti.

Guru Tent Hire

From staging to shade, Guru Tent Hire provides the infrastructure that makes Sucha Mela possible. Their contribution ensures festivalgoers enjoy a comfortable and safe experience while enjoying everything from food to music.

TVSP (The Vikram Singh Podcast)

A creative collective supporting local performers and youth voices, TVSP helps platform emerging Panjabi artists through sound, performance, and media.

Vasu Legal

This trusted local firm supports community-focused events, standing behind initiatives that empower and unite through culture and inclusion.

Housman Digital

A digital media and branding partner, Housman Digital supports the online presence of Sucha Mela through design, visuals, and digital storytelling.

Community Plaza

Focused on building stronger neighbourhoods through inclusive events, Community Plaza supports Sucha Mela’s community engagement and outreach work.

Foster for Walsall

Encouraging local residents to explore fostering opportunities, this team joins the festival to connect with families and celebrate the strength of community care.

A local team with global experience

The Sucha Mela team is made up of a local steering committee of passionate music fanatics, community champions and media partners. Genesis Media is the founder of Sucha Mela and is supported in its mission by Aces Records, Darroch House Consultancy, and supported annually by powerhouse media partners such as PTC Panjabi and RadioXL.

The Mela is backed by local businesses, Councillors and the local Walsall Authority, especially by Cllr. Simran Cheema representative of Willenhall.

Our team has extensive experience in organising and executing major events across the world including Ranjit Bawa’s first UK and European Tours, Satinder Sartaaj as well as international conferences, broadcasting and media expertise.